Nicknamed “The Cherries,” AFC Bournemouth wear red and black striped shirts similar to the look of AC Milan. The club currently has Umbro as its technical partner for its kits, which are then sponsored by Dafabet, a leading online betting site based in the Philippines. Some of the finest Cherries to ever play wearing the Bournemouth kit were Danny Ings, Callum Wilson, Steve Fletcher and Brett Pitman.

Bournemouth 23/24 Kits

Bournemouth 23/24 Home Shirt

For 2023/24, Umbro decided to focus on the width as the distinctive element for this season’s vertically striped Bournemouth home shirt. The colours were as expected, but the kit maker gave more width to the black ones, and added offset pinstripe borders to the red counterparts. The sleeve cuffs and henley collar both exhibited solid black fill. Signing off the shirt was the lettering ‘AFCB’ in white. The said Bournemouth kit was part of the club’s 100th anniversary in the Football League.


Bournemouth 23/24 Away Shirt

Bournemouth’s 2023/24 Umbro away was characterised by its predominantly omphalodes blue shade. A two-tone application separated the light hue of the base and the dark detailings of the bold trims on the sleeve cuffs and collar. Also falling in the latter category was the linear waves flowing across the body. The design was emblematic of Bournemouth’s connection to the South Coast.


Bournemouth Home Kits

2022/23 Bournemouth Home Shirt

Bournemouth Home 2022/23 KitBournemouth’s 2022/23 Umbro home shirt introduced a dazzling interpretation of its traditional red and black striped design, inspired by the kits of the early nineties and the club’s architectural stadium pillars. The black stripes featured a lightning-shaped finish, with additional shadowy underlays providing a more vibrant effect. With the visual confined to the body, the sleeves stood in plain red along with the high collar. Black heightened sleeve cuffs completed the jersey.


2021/22 Bournemouth Home Shirt

Bournemouth Home 2021/22 KitBournemouth’s 2021/22 Umbro home shirt featured the traditional colours of red and black with a classic, no-nonsense vertical striped look on the body. The width profile of the pattern was noticeably narrow relative to that of past home kits. Complementing the visuals on the body were the black accents coming from the broad sleeve cuffs and rear end of the collar, plus the borders demarcating the outer side of the sleeves both from the inner side and the rest of the body. The sleeves and the front end of the collar were red.


2020/21 Bournemouth Home Shirt

Bournemouth Home 2020/21 KitThe Cherries 2020/21 Umbro home kit showed off alternating vertical stripes on the main body panel that by themselves also had red and black transitions. Two rows of spray paint graphic went across the striped base. The shoulder blades were black, so do the sleeves that had faint red spraypaint-like print along the edges.




Bournemouth Away Kits

2022/23 Bournemouth Away Shirt

Bournemouth City Away 2022/23 KitBournemouth’s return to Premier League away games in 2022/23 saw the club wear a predominantly purple shirt. The jersey was plain on the sleeves and round collar, while the torso carried a graphic in dark purple, pastel aqua, and pink, visualising the palm trees on Bournemouth’s seafront.



2021/22 Bournemouth Away Shirt

Bournemouth City Away 2021/22 KitBournemouth wore an Umbro away shirt for 2021/22. It was white with a pseudo collar profile and a unique sleeve cuff construction featuring an angled black upper half revealing a red underside. Textured Umbro wordmarks subtly popped out on the front.



2020/21 Bournemouth Away Shirt

Bournemouth City Away 2020/21 KitAFC Bournemouth  2020/21 Umbro away was primarily teal, including the shorts and socks that had a darker shade and a lighter one for the applications of the lateral strips and thick pipings respectively. The shirt also had a lighter teal colour that served as the background for the tonal print that reflected the Bournemouth Pier. The raglan sleeves connected to a round neckline. Both had the lighter teal shade.



Men’s Bournemouth Shirt

Bournemouth play their home games in red and black striped shirts with black shorts and socks. The shirt has led to the club’s nickname of the Cherries. The Bournemouth kit has been pulled on by some well known names in the game such as: George Best who made a brief appearance in 1983, Luther Blissett in between his times at Watford and Jamie Redknapp who started his career at the club whilst his father was Manager.

AFC Bournemouth were formed in 1899 as the Boscombe Football Club. The South Coast club play their home games in the 11,364 capacity Vitality Stadium also known as Dean Court, in Kings Park, Boscombe, Bournemouth, Dorset.