The shirts worn in the German football’s Bundesliga have evolved over the years, with many iconic kits and sponsors. Bundesliga team shirts have become an important part of the league’s identity and culture, with fans often collecting and displaying the shirts of their favorite teams and players.

Latest German League Team’s Shirts

Two of the most iconic kits in the Bundesliga are the red and white kit of Bayern Munich, worn by the team for decades, and synonymous with their success on the pitch and the yellow and black kit of Borussia Dortmund, with the colours having an immediate connection with the team.

2. Bundesliga

Current Shirt Sponsors

Bundesliga Logo
Today, many Bundesliga teams have shirt sponsors from a variety of industries, including technology, automotive, and financial services. Some notable shirt sponsors in recent years include Volkswagen for Wolfsburg, Deutsche Telekom for Bayern Munich, and Evonik for Borussia Dortmund.

First Bundesliga Kit Sponsors

Jägermeister is often cited as one of the first shirt sponsors in German football, but it was not the very first. The honour of being the first shirt sponsor in German football actually belongs to the candy company Stollwerck, which sponsored 1. FC Köln (Cologne) in the 1973-1974 season.

Jägermeister Shirt Sponsorship
How Jägermeister Changed The World Of Corporate Shirt Sponsorships

Jägermeister, however, is notable for being one of the first sponsors to have a significant impact on the sport, particularly through its sponsorship of Bundesliga team Eintracht Braunschweig. The liquor company sponsored the team from 1973 to 1981, during which time Eintracht Braunschweig won the DFB-Pokal (German Cup) in 1978 and finished runners-up in the Bundesliga in 1977.

Jägermeister’s sponsorship of Eintracht Braunschweig helped to establish the trend of shirt sponsorship in German football, and other companies soon followed suit. Today, Jägermeister remains a prominent sponsor in the sport, with its logo often seen on advertising boards at Bundesliga matches.