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adidas Present 2024 Copa America Federation Kits

adidas 2024 Copa America kits are now unveiled to some of the best South American teams that will go up north to compete for regional supremacy. This is to mark that tournament for the special footballing occasion that it is, but most importantly to present six of the kits that will be on full-display on matchdays. Kits for Argentina, Chile, Colombia, Mexico and Peru all join the already released Venezuela outfit to comprise this collection. They will be joined in the future by kit releases for Jamaica and Costa Rica. The collection is notable as one of them enters this year’s Copa as the defending champions of both the regional fixture and the World Cup.

And so we begin with the La Albiceleste shirt. The wide profile of the bespoke design means even those seated from afar can see where Messi and company are positioned on the pitch at all times. No doubt that the white and light blue stripes are now equated as being part of the royalty in the game. But speaking of royalty, the detail that really drive this point is the golden accent of the centrally-placed logos as well as the Sun of May positioned at the back below the collar, reminding everyone of Argentina’s success in recent years. The Argentina away, with its full royal blue colourway and striped collar patterned after the nation’s colours, seconds the point.

Chile comes in hot like a chilli with its usual red home shirt. This time it has tonal squares dripping from into the sides of the chest area, expressing this mosaic as a ‘red tide’ of new generation Chile fans. The reverse in white signifies the pristine, snow conditions atop the Andres Mountains.

Then there’s the yellow Colombia home with that fiery Phoenix motif hugging the sides of the shirt. Colombia then uses its orange-trimmed dark away to display smoke visuals, complementing the Phoenix design of the primary shirt.

No doubt the 2024 Mexico kits are the busiest in terms of looks, as both heavily rely on the all-over folk-arts graphic. The dark-toned primary kit is based on the ever-soaring eagle of El Tri, while the light-based alternative is more about the serpent that usually presents itself in the coat-of-arms. High speed and precision are the themes of the former, while power and greatness are the ideals of the latter.

Lastly, Peru keeps it classic for its home with the Peruvian red slash punctuating the white base. Going to its predominantly black secondary kit, much of the design is carried by the red-based sleeves that showcase a textured look.

We are proud to present our new adidas federation jerseys – a fusion of artistry and innovation for a thrilling summer of football. Our goal was to create a collection that showcases the pinnacle of performance, while presenting designs that embrace the rich tapestry of each nation’s culture. We believe these kits will resonate with modern-day fans across the globe, encouraging a spirit of expressive freedom – both on the pitch and in the stands. It is a real honour for us to work with each of these federations, to create jerseys what we believe will unite everyone who wears them.

Sam Handy, SVP of Product and Design at adidas

When footballing nations compete, it’s important to build a sense of pride and belonging. adidas aim to achieve such with these kits being designed to apply, for the most part, traditional, bespoke looks in fresher, modern ways. Doing so pays respect to what has come before, while being progressive enough to appeal to the next generation of fans.

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