Arsenal and Puma sign new Kit Deal

Confirming previous reports, Arsenal and Puma have officially signed a new kit deal which will see Puma’s logo on Arsenal shirts as of the 2014-15 season.

Another leak of the design:

Effective on the 1st of July 2014, Puma will become the official kit supplier of Arsenal. In addition to producing the playing and training kits for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new deal is a massive achievement for the German owned company.

Björn Gulden, Chief Executive Officer for PUMA said: “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.”

Puma and Arsenal will work together to bring further innovation into the sports brand’s performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities.

Ivan Gazidis, chief executive officer at Arsenal said: “We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal’s progression on and off the pitch.”

Puma have cemented their third place spot in the world behind Nike and adidas as they have a growing number of players wearing their products including Cesc Fabregas, Marco Reus, Yaya Toure, Nemanja Vidic and newly signed Mario Balotelli.

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  1. I thought that Arsenal already had deal with Adidas to cooperate since next season. Didnt they? Good for them anyway, for last few years Nike became a shadow of what they were before. Zero creativity and style in their kits…

  2. I feel really disapointed. after all these great kits by umbro,adidas? and of course
    nike, we are going really backwards. the worst kits of football globally are manufactrured by fantasy. i understand that is a great deal moneywise, but
    remember me, the sales of our merchandise stores are going to drop very deep.
    from what i see above the new kit looks horable.

  3. Could be better. The red bit on the shoulders and the socks kinda ruin it for me.

    It’s a training jacket with a Fly Emirates pillow stitched on it. What? You don’t like it? LOL

    To all fans of Puma teams, buckle up tight for the summer cause it could get prrrroper nasty!

  4. I’m happy this isn’t one of those high chest / shoulder templates of Puma’s that I can’t stand. But wait, we haven’t seen the away shirts, yet, have we?

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