Birmingham City agree 3-year deal with Diadora

Birmingham City FC have announced that they agreed a three year deal with Diadora as their new Official Technical Kit Supplier. This will thus see Diadora supply the Championship club with three new kits as from the start of the 2012/13 campaign. Diadora will be replacing previous kit suppliers Xtep, which deal between the club and the former company ended by mutual consent.

Established in 1948, Diadora has become one of the most recognisable sporting brands in the world and JD Sports are exclusive retailers of Diadora in the UK.

Wayne Cowen, Blues’ Head of Retail, said: “We are delighted to announce this new partnership with Diadora and are looking forward to seeing the three new kits being worn with pride.

“The kits are of the highest quality, as to be expected from a brand with Diadora’s calibre. We feel this is a fantastic move for the club and are looking forward to working with such an established sporting brand. ”

Guy Walker, JD Sports Head of Football, said: “Diadora is a fantastic brand and we are very pleased to have secured this partnership with Birmingham City FC.

“They have such a great and loyal fan base and I am looking forward to the forthcoming kit launches to hear the fans reaction and comments. We are delighted to have a club of this stature endorse the Diadora brand. The three bespoke kits have been designed exclusively for the club and we are sure they will prove to be very popular with both the players and fans.”


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  1. @4 wasn’t it lonsdale after le coq sportif? Don’t remember vandanel making their kits.

  2. Xtep, umbro, lonsdale, diadora, le coq sportif, pony, admiral, influence, matchwinner, patrick, adidas, umbro.

  3. This is just fantastic news. I am very happy as Xtep were a load of b****ix if you ask me. I wouldn’t wipe me arse with their kits they were so poor.

  4. Wow Jarkko! And I thought I was an anorak! Only joking, thanks for the info. Whatever happened to Pony, I wonder? And are there any teams anywhere wearing LCS?

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