Blackburn Rovers new shirts sponsors will be Crown Paints after the Darwen, Lancashire based company agreed a deal with the Premier League side to replace Bet24 on the front of their trademark blue & white halved shirts.
The deal was brokered is worth between 4 to 5 million pounds over three years dependant on the team’s performance on the pitch. Crown are well known to football fans for sponsoring Liverpool shirts during the 1980s, when the club were one of the most successful in football.
Talking about the deal on the club’s website Rovers Chairman John Williams said:
“Crown Paints is an exciting partner for the club. This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection. We were looking for a long term relationship with our new sponsor and this agreement forms part of a broader communications strategy for both of us.”
Managing Director of Crown Paints Howard Luft said of the deal which sees the company get back into football shirts sponsorship after a twenty year break:
“This is a welcome return to football for us and is truly a marriage made in heaven. A large part of our Darwen workforce are Rovers supporters and I know they will be delighted with this announcement. We are a local company but we have a national client base and we want Crown Paints to become synonymous with Blackburn Rovers who in recent years have enjoyed continued success in what is arguably the most popular football league in the world.”
thanks to Brendan for spotting this one
Posted on March 13, 2008