European Football Shirt Supplier Report For 2012

European Football Shirt Supplier Report For 2012

European Football Shirt Supplier Report For 2012

SPORT+MARKT have compiled a European football shirt supplier report for 2012, it looks at relationships between trade partners, illustrates the different business models used, analyses trends and provides figures for the volume of the kit supplier market in Europe for the first time. The full report and more information is available here.

The chart above, which is provided in their extract shows the dominence of adidas & Nike over Puma in the European leagues and how that has shifted over time, both Nike & adidas had an all time high of eighteen teams in the top leagues for 2011/12. The three main brands supplied 44% of the teams this season.

This other chart looks at prices of shirts at the start of the season and shows that fans in the UK are getting the best deal, exchange rate is a factor there though, whilst German supporters of Bundesliga sides have had to endure the biggest price rises since 2009/10. Images courtesy of SPORT+MARKT.


Posted on March 29, 2012


Comments on “European Football Shirt Supplier Report For 2012”

  1. Karolis Sabutis

    It is much cheaper to buy any shirt at UK. Even with shipping it is much cheaper than to buy at Germany, France or everythere else. Like example for Bayern shirt at UK you will pay around £35 what is about 40€.

  2. Karolis Sabutis

    It is much cheaper to buy any shirt at UK. Even with shipping it is much cheaper than to buy at Germany, France or everythere else. Like example for Bayern shirt at UK you will pay around £35 what is about 40€.

  3. Tseegii

    ok very very very very very good

  4. Jwjefj

    And how much will the labourers in Thailand, Bangladesh, Marocco etc. benefit from this increasing of sales prices in terms of higer wages?

    []none at all

    []fekk all

    []the sportscompanies can´t give a flying ****

    It is so decadent we pay so much money for shirts and the ones that produce them are paid peanuts. I would pay 70 € for a shirt if Adidas/Nike etc would pay fair salaries and wages.

    They are making more and more profit by exploitin the peoples. The ones that produce shirts and the wealthy idiots that buy them

  5. Adamly

    I love what Crystal Palace are doing by making their own kits (that said, not seen the kit yet!). I’d like to see more of that with clubs, might lead to more unique kits and less stock templates. Doubt it’d ever happen but eh, I can dream.

  6. Mihai's Colección De Camisetas

    Interesante trabajo el q hace esta consultora todos los años.

  7. Steve

    What I do prefer now are the related fashion based t shirts/polo shirts/cargo shorts/track tops/jackets etc. Chelsea, Arsenal, Cradiff and Liverpool have had some great clothing ranges through addidas, with many of the leisure wear/training tops being way better than the actual kits they produce. So pleased that Nike have taken over at EFC, I can’t wait for all the associated products they will be on sale

  8. West Sydney Will Rise

    i love football shirts but hate how its so bloody expensive. here in australia, football shirts can cost up to $160.

Post a Comment


Copyright footballshirts.com (Football Shirts News) 2006 - 2018

css.php
Bear