SPORT+MARKT have compiled a European football shirt supplier report for 2012, it looks at relationships between trade partners, illustrates the different business models used, analyses trends and provides figures for the volume of the kit supplier market in Europe for the first time. The full report and more information is available here.
The chart above, which is provided in their extract shows the dominence of adidas & Nike over Puma in the European leagues and how that has shifted over time, both Nike & adidas had an all time high of eighteen teams in the top leagues for 2011/12. The three main brands supplied 44% of the teams this season.
This other chart looks at prices of shirts at the start of the season and shows that fans in the UK are getting the best deal, exchange rate is a factor there though, whilst German supporters of Bundesliga sides have had to endure the biggest price rises since 2009/10. Images courtesy of SPORT+MARKT.
Posted on March 29, 2012