Groups of Premier League football supporters are increasingly getting annoyed by the fact that their favourite football club is launching a new home shirt each and every season. All clubs in the Premier League this season are launching a new home strip for the 2010/11 campaign, and 18 have done so in 2009/10. The only two clubs that have launched a new strip this season but have not done so last season are Arsenal and Liverpool. These two clubs state in their customer charter that their “home shirts will have a minimum lifespan of two seasons”.
The Football Task Force, chaired by MP David Mellor, recommended that clubs ensure a two-year gap between new replica shirt issues. One club that certainly did not take this advice is Tottenham Hotspurs. The Londoners will have no less than six shirts this season, as they will have three shirts with the Autonomy sponsor logo for Premier League matches and the same three shirts with a different sponsor for Cup games. Malcolm Clarke from the Football Supporters Federation labelled the club’s decision as “frankly ridiculous”. A Tottenham Hotspurs fan who would like to buy all six shirts would have to dish out no less than Â£270, and combined with the club’s base in London, “you have to be very rich to be a Spurs fan” (according to Clarke). Ultimately it is up to the fan to decide if s/he wants to buy the club’s shirts but according to Bernie Kingsley from the Tottenham Supporters Trust, which was not consulted before the decision was taken, this is “another example of football ceasing to be a sport and more a business.”
Posted on July 27, 2010