league Cup winners and FA Cup finalists Liverpool FC will be using a new logo on their shirts for the final home game of the season against Chelsea on the 8th of may, to help raise awareness about avoidance of blindness.
Replacing the usual Standard Chartered logo will be ‘Seeing is Believing’ – the main sponsor’s global initiative that raises funds to tackle avoidable blindness in developing countries. Seeing is Believing has raised over $40 million with an ambition to raise $100 million by 2020.
Fans can also win or bid for one of these limited edition shirts and all proceeds will go to Seeing is Believing. Standard Chartered also matches every donation so the winning bids will go even further to helping people to see.
Posted on May 07, 2012