It was confirmed that the current shirt sponsorship agreement that billionaires Man City have with Thomas Cook will only last until June of 2009. Thomas Cook is the second-largest travel company in the United Kingdom, and has been improving the relationship with the blue side of Manchester for six seasons. The travel agency had renewed the deal last June and it is reportedly worth £2.3 million. The statement from Thomas Cook is no big surprise as there are already rumours circulating about their successor on the soon-to-be famous Man City shirt.
The takeover by multi-billionaire Arab owners meant a change in mentality at the club. A club that normally had a mid-table finish target is now aiming to translate money into success, hoping to make it into the Champions League in a few seasons. Money-seeking world-class players will join the club, and this was proven by the last-minute transfer of Robinho last September. Now, this takeover will also mean a change in shirt sponsor, with Etihad Airways being touted as the next sponsors, unsurprisingly from the United Arab Emirates. Thomas Cook will also move on and has recently become the official travel partner of Chelsea.
“It’s been great branding for us and we took the deal because it was the right deal at the right price. But it’s different now. We hope to continue to have a strong relationship with Manchester City.” – Ian Derbyshire, Thomas Cook CEO
Posted on December 21, 2008