The Nike (RED) campaign aims to provide funds for The Global Fund to Fight AIDS, Tubercolosis and Malaria, and also to deliver education and understanding for HIV and AIDS prevention. The campaign started with red laces being manufactured by Nike where all profits go to fund these initiatives. Now, Nike and three of the biggest leagues in Europe: the Barclays Premiership, La Liga and the Italian Serie A, have teamed up for the weekend 13-14 March to support the fight against AIDS and HIV.
The leagues will be using Nike (RED) special balls, with the respective league logo printed on them, this weekend. This special ball is a version of the T90 Ascente, which players are already accustomed to as they used a different version of the T90 Ascente this season. The distinguishing feature is the red colour and (RED) logo on the purposely-designed ball. This ball to support Nike (RED) is available to buy for Â£149.99, with profits going to charity. For all those who cannot afford the quite expensive price of this ball, you can still help by buying the Nike (RED) laces for only Â£4 and still doing your part to save lives.
Richard Scudamore – CEO of the Barclays Premier League
“The Premier League has enormous global appeal and we are committed to using our reach to raise awareness of this partnership between, Nike, one of our longest serving commercial partners, and (RED). A red ball and red laces are simple ideas, but sometimes those are the best — the hope is that the profile given through this and the money raised through ‘Lace Up, Save Lives’ will provide significant impetus and funding to the Global Fund’s activities to aid the prevention of HIV/AIDS in Africa.”
Susan Smith Ellis – CEO of Nike (RED)
“Having three of the world’s Premier football leagues is a force multiplier for NIKE AND (RED). It raises awareness. It expands our reach. Most important, it benefits those who suffer from AIDS in Africa. We could not be more pleased.”
Posted on March 13, 2010