Nike Launch 2023 Women’s Federation Kits
Technical partner to thirteen of the teams participating in this year’s Women’s FIFA World Cup, Nike launch arguably the biggest collection of women’s kits to be worn in the said tournament. The collection spans from one confederation to another, and has both home and away released. So not only can we get the outfits from the usual heavyweights, we also get the chance to acquire kits of smaller nations that might just have a breakthrough campaign later in Australia and New Zealand.
Australia-New Zealand
The host countries add a stylised graphic to their home kits and maintains a plain colour for the alternate ones. The marbling effect on the bespoke yellow home of Australia signifies the nation’s diversity in culture and scenery, while the turquoise-based away is forward-looking and provides a futuristic contrast to the traditional look of the primary shirt. New Zealand’s black home captures the ever-popular symbol of the Silver Fern through a hand-paint application, with the away opting for a cleaner look of white with blue-green accents.
U.S.-England-Brazil
The reigning World Cup champion and the reigning Euro titlist enter the tournament with white home and blue away shirts, albeit with their distinct shades and designs. No doubt the eye-catching detail on the U.S. home is the blue drip-paint graphic splattered across the entirety of the shirt. On the other hand, the team’s tonally-striped away kit features a deep blue base, accented by that bright red-orange logos and bladed neckline panels. The Euro champs sport that familiar plain white home shirt with navy details such as the sleeve cuffs and the template blade neckline trims. The sky blue England away shirt has a tonal geometric pattern inspired by the Art Deco movement. Joining the two title holders is the 2022 Copa America Femenina winner Brazil. They will wear their signature yellow on their home shirt, while their blue away incorporates a green leaf graphic on the sleeves to represent the popular rainforests in the country.
Norway-China-South Korea
Norway’s kits are probably the plainest of the bunch, with the red home and white away sharing thematic navy accents on the side and neckline panels. South Korea’s red home and white away have block panels on their laterals for their design element. The panels are fully pink on the former and divided into red and blue on the latter, signifying the principle of balance on the South Korean flag. China reverses the colour dynamic of red and yellow on its kits, using the first one as base and the second as accent on the home and vice-versa. China home in particular has a woven pattern of the iconic xiangyun symbol.
France-Portugal-Netherlands
As for the European heavyweights, France taps into Orphism, an art movement popularized in the 1920s, for the visuals on their home and away kits. The first strip projects light blue and lilac hues, while the secondary France kit joins the list of those that are also white. Portugal home shows off a nationalistic vibe with its predominantly plain red shirt colour with dark green accents. The away one has a more active look, adorning the white base with abstract, irregular marks in green and red, kind of representing the famous famous calçada Portuguesa designs. Lastly, there can be no mistaking what home kit the Netherlands own, as the two-tone orange outfit can only belong to the Oranje of women’s football. The team backs this up with an dark blue away shirt that uses a lighter shade to make visible the all-over pattern of the lion crest configured to mix with geometrical shapes.
Canada-Nigeria
Completing the entire set are kits from Canada and Nigeria. Canada’s home is predominantly red with a tinge of black here and there, both serving as the canvass for the polygonal representation of the symbolic maple leaf. Another white kit on this collection is Canada’s away, differentiated from the others by its red accents. Nigeria choose to limit the influence of their country’s traditional artworks and textile patterns to the black-and-white sleeve cuffs, preferring instead to make the home shirt stand out with the light, neonish ‘Electric Green’ shade. Move the slider to the darkest, almost black spectrum of the green shade and you’ll get the ‘Forest Green’ Nigeria away shirt. This one has a repeating pattern where traditional prints are combined with modern shapes. A zoomed-in look of this blue-and-pink visual elements reveal a tribute paid to the team’s ‘Super Falcons’ nickname.

Based in Basingstoke, England. Chester is Senior Editor at Football Shirts, a Manchester United fan, Chester works freelance at a variety of print magazines after graduating with a degree in Journalism from Sunderland University.