The hosts and favourites of next year’s World Cup Brazil have officially launched their new Nike home kit in an event in Rio de Janeiro.
The kit will be worn by the hosts next summer and the new kit combines cultural design, performance innovation and environmentally sustainable materials. Captivated by the creativity of Brazil, the new design features the iconic canary yellow home colours with green trim on the sleeve hems and collar.
Creative Director for Nike Football Martin Lotti mentioned: â€œThe Brazilian home kit is like a national flag; it symbolizes the country and its people, We wanted to create a fusion of the high speed brilliance of football and the culture of Brazil while staying true to what the home kit represents.â€
One of the stars of Brazil Neymar said: “To wear the ‘amarelinha’ is an honour for me and my team mates,” says Brazil star Neymar. “Brazil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.â€
Behind the crest on the inside of the jersey is a printed slogan: â€œNascido para jogar futebolâ€ which is Brazilian Portuguese for â€œBorn to Play Footballâ€. Several well known Brazilians including Paulinho, Thiago Silva, Neymar, David Luiz and Bernard were at the special unveiling event. The style of the name and number is inspired by the classic fonts widely used on Brazilian hand printed street posters. All shirts worn by players and sold in Brazil are locally made in Brazil.
The new shirt features a new Y-neck design that provides both a relaxed fit and comfortable look. The Brazilian home shirt is complemented with classic Brazilian Varsity Royal shorts with a white stripe. The Brazilian crest has also been updated where a gold coloured metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger.