Revenue is vital in the running of a football club and hence the importance of having wealthy financial backing is a key factor in having a a succesful football club.
The English Premier League boasts a total value of Â£100.45m worth in shirt sponsorships for the 2010-11 season, seeing an increase of Â£28.11m from 2009-10.
Topping the revenue charts are Liverpool and Manchester United who both have deals of Â£20m per year. Liverpool ended their 18 year affiliation with Carlsberg since they agreed a new deal with Standard Chartered Bank whilst Manchester United agreed a deal with AON, after they terminated their deal with AIG. Liverpool’s deal with Standard Chartered will see them gaining an extra Â£12.55m per season when compared with their previous deal with Carlsberg.
Aston Villa agreed a deal with FxPro after having their shirt sponsorship given to charity organisation Acorns during previous seasons. The new deal with FxPro will see them earn Â£5m per year. Fulham also signed a deal with Forex Trading seeing them earning around ï»¿ï»¿Â£1m more than their previous deal with LG.
Premier League newcomers Blackpool are at the bottom of the list having a sponsorship deal worth just half a million, seeing an increase of Â£300,000 from their deal with Carbrini last season.
Newcastle and Sunderland saw a decline in their sponsorship revenue. Newcastle’s deal with Northern Rock fell from Â£4.8m to Â£2.5m whilst Sunderland agreed a deal with Tombola which will earn them Â£1.5m less than the previous season.
Source of Research Data – Alex Miller from Sporting Intelligence.com
Posted on September 03, 2010