Puma has officially launched the kits of 10 African teams through a unique artist collaboration and exhibition at the Design Museum in London. Each shirt is designed by a renowned artist from the Creative African Network (CAN), which is a platform of Puma connecting and promoting African artists. These designs of the Togo, Burkina Faso, Algeria, Senegal, South Africa, Cameroon, Ivory Coast, Ghana, Gabon and Namibia shirts are on display at the Design Museum for one month.
The shirts were inspired by the respective country’s heritage, culture and traditions. Puma is the main supplier of African international teams’ football kits, enjoying a very large market share. Its newest partner is South Africa which switched from Adidas. The kits aim to maximise the on-pitch performance of players during matches, emphasising their physique and allowing them to exhibit their physical presence. The shirts wick away moisture from the body, allow airflow and keep the temperature of the body at an optimum level. The month-long exhibition currently open in the Design Museum is entitled ‘Interpretations of Africa: Football, Art and Design’.
The artists of the shirts are BarthÃ©lÃ©my Toguo of Cameroon, Zineb Zedira of Algeria, Godfried Donker of Ghana, SaÃ¯dou Dicko of Burkina Faso, Ernest DÃ¼ku of Ivory Coast, Owanto of Gabon, Hentie van der Merwe of Namibia, Samba Fall of Senegal, Hasan and Husain Essop of South Africa, and El Loko of Togo. The exhibition is open between the 8th November and the 27th November, everyday between 10am and 5:45pm. The curator of the exhibition, Alex Newson, stated that:
â€œAs a design challenge, creating a new national football kit is a complicated and demanding brief. The results of the collaboration between PUMA and the group of celebrated artists are remarkable and testament to the talent, pride and passion evident in both African art and football and this exhibition charts this unique journey.â€
Posted on November 08, 2011