The sponsorship search by the Red Devils takes a new dimension after AIG announced that they would not be renewing the present deal. At the Man Utd camp, there is no room for panic, as the club has plenty of time to discuss and negotiate with interested parties to find the best deal out there. Another company which has been mentioned apart from Sahara is Saudi Telecom, the main provider of telecommunication service in Saudi Arabia. If the credit crunch brought AIG to its knees, it certainly didn’t have the same effect on the Eastern company, funded by an infinite bank account brought about by the fact that Saudi Arabia is the Number One exporter of oil.
[Thanks to Rob]
A deal would benefit both parties as both increase their influence in the respective region. Man Utd would improve their current Â£19 million hanging-on-a-thread deal to a secure Â£25 million per year for 5 years, totalling Â£125 million. A 5-year deal is already in place, worth Â£15 million, which give Saudi Telecom the ability to use the Man Utd brand to market their products within Saudi Arabia. The company’s expansion into Malaysia (which Man Utd will be touring this summer), South Africa and Indonesia makes them likely candidates to be on the Red Devils’ shirts come 2010/11. The search for a new shirt sponsor was confirmed by a Man Utd spokesperson:
â€œManchester United is exploring the possibility of a shirt sponsor for the 2010-11 season.”
â€œThe club is in dialogue with a select number of top companies worldwide and has so far received sufficient interest to be confident it can improve on its Â£19m annual partnership with AIG.â€
Back in August, when the deal was signed, David Gill commented as follows:
[Thanks to ameinfo.com]
“Manchester United is delighted to announce a new five year partnership with Saudi Telecom, the largest telecommunications company in the Middle East. This historic deal will give Saudi Telecom exclusive rights as the official mobile communications partner of Manchester United in the Kingdom of Saudi Arabia, with access to unique mobile phone content, including player interviews, goal replays and match reports.”
“This ground breaking partnership will bring the action of Manchester United direct to our millions of fans across Saudi Arabia. Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United and we are excited to be partnered with Saudi Telecom, the region’s biggest player.”
SourceÂ (The Sun)
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