Sunderland announce deal with adidas
English Premier League club Sunderland have announced that as from the start of June 2012 meaning the club will be playing in adidas kits next season. This new deal therefore means that Adidas will takeover from current shirt manufacturer and supplier Umbro.
The new partnership between Sunderland A.F.C. has been formed in colloboration with Kitbag, (SAFC’s new retail partner) and will see the Black Cats wear the famous 3 stripse for the first time in the club’s 133 year history.
All kit and training wear will feature adidas performance fabrics’ ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
SAFC Chief Executive Margaret Byrne said: “We are delighted to welcome adidas as an official partner of Sunderland AFC. Our aim is to increase Sunderland’s international profile and, as one of the world leaders in their field, we are very much looking forward to working with the dynamic team at adidas.”
“New home and away kits will be unveiled in the coming weeks and launched later in the summer and I’m confident that our supporters will be as impressed as we are with everything that adidas has to offer.”
Kit Launch Dates:
June 25th – Away Kit (goes on sale July 5th)
July 18th – Home Kit
An Anglo/Italian sports journalist and author who writes for a number of publications, including The Guardian and Sports Illustrated. Previously a columnist for World Soccer, Jean Paul has appeared on a number of football podcasts including The Guardian’s Football Weekly, he is a Juventus supporter having followed the Bianconeri since first visiting the Stadio delle Alpi in the 1990s.
I hope adidas don’t give them the same template as Stoke for variety reasons, would be a little unimaginative if they did, though i can see it happening . . .
Pretty short notice!
They’ll have to choose which kit they want from the teamwear catalogue pretty quick!
Half of the team in the PL are sponsored by adidas….umbro, we will miss you so much ðŸ˜â€.
In other news, Adidas plan world domination…
go go black cats, am a nigerian and I tink am d only sunderland fan in nigeria as far as I know.
new jersey wit sports wear legend like adidas is a plus.
Wish Rangers would ditch umbro and go with adidas
Shame this, especially if its more teamwear which we know it will be. I personally prefer lots of different manufacturers for originality and think its sad that umbro will be gone from the EPL once City tie up with big brothers Nike after the end of next season.
I get the impression adidas took more interest and care when they designed our (NUFC) kits then they will with Sunderland’s, who will probably look basically identical to Stoke City’s.
The end of Umbro (by Nike) is getting closer. Sad but true.
Why can’t Newcastle go back to Adidas ???
Damn you Puma !!!
Adidas produces some great leisure wear, tracksuits, coats etc. I would rather have a great adidas polo shirt in the summer and a top adidas team themed coat for winter. It’s not all about the ACTUAL kit these days.
The end of Umbro in the Premier League?? Don’t forget about the mighty Saints my friend!
How upsetting, I usually like Sunderland’s Umbro kits, can’t wait for them to have the exact same generic template as Stoke…
probs the whole of africa mate.
As a Sunderland fan Il be happy if the kits arent generic templates, however Umbro has been great for us.
Also…
@Charles…when did adidas ever care about Newcastle kits in recent years?? They gave them horrible templates and put a 10p sticker on the front for the Northern Rock logo.
I apologise philwise, being a wolves fan i dont like to think of the latest promotions and relegations!!
Charles:
I get the impression adidas took more interest and care when they designed our (NUFC) kits then they will with Sunderland’s, who will probably look basically identical to Stoke City’s.
How did you come to that conclusion Charles?Or are you just a mag having a cheap pop?
Although I’m a Liverpool fan, tbh I’m sad that this has happened. I like umbro (Enland fan), as every kit they make for prem teams are unique (at least not standard teamwear like adidas do with stoke and wba). Only one umbro team next season, so I hope the kits r nice. I would love to see umbro liverpool kits after the warrior deal ends.
Agree with matty above me. It’s a shame how umbro seem to be getting fazed out not only by prem clubs but by nike themselves.
England still wear Umbro as do plenty of teams in Holland, Belgium, Spain (Bilbao) and France. So they’re not dead yet!
I hate Nike.
Umbro has one remaining team in the EPL (Man. City), and even that team will change for Nike from 13/14.
u see umbro used to be kind of a specialty brand in football but now thanks to nike they’ve ruined it……adidas’ effort for stoke actually was pretty good to be honest and specially after seeing what they did for swansea for next season’s kits i think they might drop a decent shirt for the black cats……we’ll have too see!!
@ Charles:
I get the impression adidas took more interest and care when they designed our (NUFC) kits then they will with Sunderland’s, who will probably look basically identical to Stoke City’s.
GROW UP MAN!
@el patriato.
I assume you will have been praising Umbro’s recent work under ownership of Nike?
However, it appears that Nike is taking over all of Umbro’s work and soon they will be faded out of the picture. Sadly for Sunderland fans, this will probably be the same as Stoke’s kit and WBA – if they still do theirs.
@jarkko
i don’t really get ur question mate !! but anyway i think it’s a sad day for umbro gettin knocked outta the premier league,few yrs back they wear the dominatin brand in the PL but now even their parent co. nike is on the verge of completely vanishin the brand!! the prob is nowadays everythin’s bout the rivalry between nike and adidas and nothin else!!
any pictures ov it yet.