It was announced on BBC that two different firms will have their logo on the Tottenham shirts next season as the club looks set to agree a deal for Cup ties and another deal for League matches. The Spurs ranked 4th in the table in the 2009/10 season, so their claim for more revenue from shirt sponsorship agreements is understandable as the club shirts will have more exposure in England and in Europe. Apart from the FA Cup and the League Cup, the Cup sponsor will have its logo on the shirts for the qualifying rounds of the UEFA Champions League, and for the group stage and following stages if Tottenham qualify.
A deal with software infrastructure company Autonomy has already been struck for the 38 League games. The club is currently in discussions with several companies for the place on the Cup shirts. The idea can be attributed to club chairman Daniel Levy. It was also announced that the new shirts will be worn in Spurs’ USA tour when they take on San Jose Earthquakes on the 17th July. Autonomy is the fifth sponsor in the club’s history, and take over from Mansion. The deal with AutonomyÂ is worth Â£20 million.
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