Women’s football kits are gaining serious momentum as the sport continues to rise globally. With national teams getting more competitive and women’s club football drawing bigger crowds, fans are proudly wearing their team’s colours. Brands now regularly launch women-specific football shirts, especially around major tournaments like the Women’s World Cup, UEFA Women’s Euro, and Women’s Champions League Finals.
Top Women’s Euro Teams
The UEFA Women’s Euro has helped boost visibility for women’s kits across Europe. Teams like England, Germany, France, and Sweden consistently attract attention with their performances—and their shirts. England’s Lionesses saw record-breaking kit sales after winning Euro 2022, and Nike, adidas, and Puma have all invested heavily in standout designs tailored for women’s teams. Expect new Euro kits to drop in the lead-up to each tournament, with more fans collecting and wearing the latest looks.
Popular World Cup Women’s Teams
The FIFA Women’s World Cup is one of the biggest driving forces behind the demand for women’s national team kits. Teams like the USA, Brazil, Australia, and Japan have iconic designs and loyal fan bases. The U.S. Women’s National Team, in particular, consistently leads kit sales during World Cup years. With every tournament, more nations release dedicated women’s designs, moving away from simply repurposing the men’s shirts. This shift means more unique and authentic kit options for fans.
Biggest Women’s Football Clubs
At club level, interest in women’s football shirts is growing fast. Clubs like FC Barcelona Femení, Chelsea Women, Arsenal Women, Olympique Lyonnais Féminin, and Wolfsburg regularly feature in domestic and international competitions—and they now have the merchandise to match. Some brands are even designing kits exclusively for women’s teams rather than mirroring the men’s editions. As the UEFA Women’s Champions League gains more viewership, expect more clubs to drop special kits around knockout stages and finals.